Skip to main content
Call 408-883-3236
Request an Appointment
sunglasses-row-white-bg
Home »

In The News

Three Career Stages: Protege, Peer, Mentor

Tommy Lim, OD, of Berryessa Optometry in San Jose, Calif., reflects on three stages of his optometric career. First, as a protégé, he benefited from the advice of more experienced ODs. Later, he sought and exchanged business knowledge from peer study groups involving other ODs at varied career stages. Finally, he is thankful to be in a position to share both clinical and business knowledge with younger ODs and to give back to a profession that has given him and his family so much reward and satisfaction.

ACTION POINTS

BE OPEN. Opportunities to learn and grow arise at any time; keep your mind receptive.
BE INVOLVED. Being a member is fine, but you benefit more when you volunteer and lead.
BE GENEROUS. Sharing knowledge with others pays off in many ways.

Watch Dr. Lim on video here

Blue Light with Dr. Lim on Popular Science Radio

Popular Science Radio

Oct 17, 2015

Details

If you use a computer or cellphone screen for hours a day, you’ve probably noticed the strain it creates on your eyes. Optometrist, Tommy Lim, explains the dangers of the blue light emitted by our screens and teaches us how to protect against it.

Credits

Host: Alan Taylor
Producer: Jared Alexander
Special Guest: Dr. Tommy Lim

Listen Here: Popular Science Radio

Dr. Lim on the Air Waves

Dr. Lim has been a proponent of BluTech Lenses with all his patients. Now he has an opportunity to share his knowledge with the others as well.

He was recently featured on the Radio WCBS in NYC with radiio host Pat Farnack talking about the danger or Blue Light.

How Do BluTech Lenses Help Combat Blue Light?

Dr. Lim has been a proponent of BluTech Lenses with all his patients. Now he has an opportunity to share his knowledge with the others as well. Our optometrist in San Jose was recently featured on the Radio WCBS in NYC with radio host Pat Farnack talking about the danger or Blue Light.

CBS Interview Pat Farnack

What is it about screens that affect our eyes? Most of us would assume that regular prescription lenses would compensate for everything we need. Not so. The blue light we get from electronic devices creates a special type of blur and strain that cannot be compensated for in normal prescription lenses. I personally use a lens called the ‘BluTech’ lens. This is a special lens that has a patented material embedded in it that mimics the protective properties of the ocular lens pigment and melanin that we naturally have in our eyes. The lens also has an amber tint, which helps relax the eyes.

People with light colored eyes, like blue or green, are more at risk from the blue light because there is less pigment in their retina to filter this light. It is even more important for these people to have something that helps to filter out blue light, which in turn lessens the strain and relaxes the eye to make it more comfortable. This is an additional protective mechanism for those at risk of macular degeneration.

Exposure to blue light is bad for your overall health – it may disrupt the sleep cycle and can increase the risks for macular degeneration. Some of our patients who use the BluTech lenses find that they can go to sleep more easily.

If you have a history of macular degeneration, you are at an increased risk for it because blue light causes oxidation in the retina at the macula. The BluTech lenses mimic the ocular lens pigment and melanin in our eyes by filtering the harmful high energy blue light.

Kids who spend lots of time on iPads and computers are also at risk. Children have larger pupils, allowing more blue light into their eyes. Because children also have shorter arms, everything is held closer to them, thus increasing their blue light exposure. Children, as well as adults, both need lenses that filter or reflect blue light.

OD Success is Just a Yelp Away

Dr. Tommy Lim of Berryessa Optometry has some of the best YELP reviews in the industry and he has graciously shared with us some of the secrets to his success.

In a managed care environment, you must understand how the patients you want in your practice make their selection of an eye care provider and base your marketing strategy accordingly. In our digital age, a growing number of patients find health providers through the Internet, many of them either through direct Google search or through local business review sites such as Yelp.

Read more

Dr. Tommy Lim named to the 2013 Optometric Business Innovators List

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.” – See more at: http://www.visionmonday.com/ViewContent/tabid/211/Parent_content_id/41296/content_id/41299/Default.aspx#sthash.90wZjzSa.dpuf

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.” – See more at: http://www.visionmonday.com/ViewContent/tabid/211/Parent_content_id/41296/content_id/41299/Default.aspx#sthash.90wZjzSa.dpuf

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.” – See more at: http://www.visionmonday.com/ViewContent/tabid/211/Parent_content_id/41296/content_id/41299/Default.aspx#sthash.90wZjzSa.dpuf

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our San Jose optometry practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.”

See more

Thank you for visiting us.

Our Open Hours

Hours
  • 9:00 AM - 5:30 PM
  • 10:30 AM - 7:00 PM
  • 9:00 AM - 5:30 PM
  • 9:00 AM - 5:30 PM
  • 8:00 AM - 2:00 PM
  • 8:00 AM - 2:00 PM
  • Closed

Friday and Saturday: Early appts available on request

Open Hours:

Hours
  • 9:00 AM - 5:30 PM
  • 10:30 AM - 7:00 PM
  • 9:00 AM - 5:30 PM
  • 9:00 AM - 5:30 PM
  • 8:00 AM - 2:00 PM
  • 8:00 AM - 2:00 PM
  • Closed

Friday and Saturday: Early appts available on request

Request an Appointment - Online Form

We are excited to welcome you back into our office!

We are currently open by appointment only for all services to reduce the number of people in the office. Please contact our office to get our soonest availability for an exam.

Due to COVID-19, we are taking precautions to ensure your safety and well being, as it remains our highest priority. Our staff is diligently adhering to CDC guidelines and other healthcare recommendations and required protocols.

Thank you and we look forward to seeing you soon!

Hung D. Mac, OD & Staff