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Home » In The News » Dr. Tommy Lim named to the 2013 Optometric Business Innovators List

Dr. Tommy Lim named to the 2013 Optometric Business Innovators List

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.” – See more at: http://www.visionmonday.com/ViewContent/tabid/211/Parent_content_id/41296/content_id/41299/Default.aspx#sthash.90wZjzSa.dpuf

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.” – See more at: http://www.visionmonday.com/ViewContent/tabid/211/Parent_content_id/41296/content_id/41299/Default.aspx#sthash.90wZjzSa.dpuf

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.” – See more at: http://www.visionmonday.com/ViewContent/tabid/211/Parent_content_id/41296/content_id/41299/Default.aspx#sthash.90wZjzSa.dpuf

TOMMY L. LIM, OD
Senior Partner
Berryessa Optometry, Inc
www.berryessaoptometry.com
San Jose, California

“We provide our patients with the best overall eyecare experience, accomplished as a team effort, at each touch point.”

As the pioneer of Berryessa Optometry’s web presence, Tommy Lim, OD learned quickly that web design, search engine optimization (SEO) and social media management was no easy feat, but was necessary to move his practice forward.

“SEO is so dynamic, and always changing,” Lim said. “I learned over time that certain things make a website more effective. No one even looks at your website unless you have search engine optimization.”

After learning of the importance of visibility in the digital world, Lim partnered with EyeCarePro to flesh out Berryessa’s web design, social media management and other virtual tactics that take time and care.

“ODs can’t do everything. You want someone who can do it and do it well. You need a professional, and a professional that understands optometry. EyeCarePro has been extremely effective for me for over five years.”

Though Lim let the pros take over, he is still actively involved in monitoring Berryessa’s Facebook page, his own Facebook page and the practice’s Yelp profile, on which he regularly responds to patient reviews. “I check it all the time. It’s not a casual thing you can just do when you have time—you have to dedicate yourself.”

Lim stresses keeping social media presence friendly and fun. Popular posts have included a wedding shower, a team Christmas dinner and a photo of Lim after a graduation ceremony at the Illinois College of Optometry, where he just started a three-year term on the alumni council.

“I try to make it as personal as possible. I incorporate things that happen in the daily life of our San Jose optometry practice,” he said. “Fact-based posts, like how many rods and cones you have, is not personal. I make it personal. And people really like it—they’re happy to see you. They’re like old friends.”

According to Lim, digital media, though admittedly challenging at times, has brought considerable growth to his practice and he encourages all practices to embrace the age. “These have been record years,” he said. “Word of mouth is always going to be king, but [sites like] Yelp and Google are becoming stronger and stronger, and are even bigger in certain areas. Don’t think people don’t have computers.”

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